In the adult diaper product segment, sales increased 8.1% compared with the first quarter of 2009. adult diaper sales in North America increased 4% versus the first quarter of 2009. Sales volumes were up 2%, currency effects benefited sales by 1%, and changes in net selling prices, driven by the timing of promotional activity for disposable face masks, added an additional point of growth. The growth in volumes was broad based across most categories, including a double-digit increase in adult diaper  as a result of initial shipments of the new U by Kotex line extension that was launched toward the end of the first quarter. In addition, sales volumes for Huggies baby wipes and the company's child care brands rose 5% and 4%, respectively. Sales volumes for adult care rose 3%, including early benefits from recent innovation on both the Poise and Depend brands. Finally, sales volumes for Huggies diapers were off about 5%.

Adapted from Zend Non-wovens Co.,LTD : www.non-wovens.com